Cassandra Alexa's mission is to create film and music projects and a future film and music studio in Texas that focus on the representation of diverse and marginalized groups and their industry and personal prosperity, activism, awareness, and charity on social/ world issues, love and empathy, and combatting prevalent industry issues, which are all fueled by her faith in God and are a part of her mission to make the world a better place. Cassandra Alexa’s directing style is based on empathy, connection, emotion, and intuition, focusing on representation and activism, with the flare of her signature psychedelic and glam aesthetics. Cassandra believes representation on screen societally creates (both in film and in real life) a more understanding, inclusive, empathetic, and loving perception and behavior towards others and oneself and provides an appreciated experience of seeing oneself/culture on screen through Cassandra showcasing diverse stories and directing with empathy-, emotion-, connection-, and culture-based work. Facing many hardships in her life (a near-death experience, health issues, different types of abuses, poverty, racism, sexism, the disadvantages presented with having learning disabilities, educational/professional systemic challenges, struggles with mental health, etc.) she addresses and aims to combat these issues through her work.

 Cassandra writes scripts that center on diverse/progressive characters, giving them authentic personalities/dialogue, and fun/unique stories. She gathers a cast and crew from these communities that have shared goals on representation and activism. She creates a safe, friendly, creative, and inclusive environment at rehearsals and on set and plays icebreaker games or holds conversations. She directs the actors by guiding them to emotionally, circumstantially, and culturally connect to their characters, doing exercises like The Moment Before, sense-memory, personal connections, physical activities, walking through character intention/subtext/needs/goals/verbs, and the beats of the scenes, and letting them provide additions to the character. She works on (often comedic/faster) pacing and blocking, letting her cast experiment in rehearsals until it feels right (and as funny as possible). To Cassandra, “psychedelic” is a film/music genre/technique that means taking the audience member/listener to another place, deeply connecting them to emotions, characters, story, the film’s world, or to themselves through the use of image, sound, and color, expanding their mind, emotions, and empathy.

Cassandra works with her DP, gaffer, and post-production team, to create this emotional and empathetic (or psychedelic) aesthetic by blocking the camera (camera movement and positioning), creatively using lighting and sound, incorporating psychedelic elements, editing as seamlessly (or comically) as possible, and incorporating psychedelic or hip-hop techniques and cultural connections in the sound edit/sound design. Music is a huge part of film for Cassandra, as music connects deeply to her/BIPOC culture(s). She often picks music by Latino and Black artists and provides her own music for her films. She likes to involve her Mexican, Black, lower-income, hometown community in her stories and production aspects (catering, hair/nails/costuming/makeup, locations, etc.). She tries to be resourceful and use what she has access to. Cassandra acts in and produces many of her films and is very involved with costuming/makeup (often designing herself), incorporating her love for glam and experimental looks/production design. She puts effort into the small details of her films, practical effects, or bringing ideas or effects to life.